4.8 stars over 3,750 reviews
1 - 5 Simple Ingredients Options28g Protein Per ServingCold Filtered at 80-90°Easy Digestion & Virtually Lactose FreeLocal Farms with Happy Cows
THE TRUTH ABOUT GRASSFED CLAIMS
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
All Wisconsin farms I have ever been to have pastures where cows eat grass. When saying "100% Grassfed", brands are legally required to hold a Trademark labeling the percentage of grass eaten, and I've never seen any whey in the world that is truly 100%. Again, this includes brands who say 100% Grassfed. In fact, 99.9% of brands don't even hold the required Trademark.
Want proof? Ask any brand making the claim, and make sure you receive a document they didn't make themselves.
You can never go wrong with family farms. The owners care for their animals and make sure they get as much pasture time as possible because the grass is healthy, free, and they love it!
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
In 1954, William Lehner (Tony's Grandpa) came to Wisconsin from Switzerland to make cheese. Tony grew up in his parents cheese factory and now carries on the agricultural legacy by connecting you with the local farms for food-grade whey protein.
Our cold filtration uses low temperatures to separate impurities from whey protein. This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein.
As a result, our whey has higher protein content and a more complete amino acid profile.
Did you know Whey Protein is a byproduct of the cheesemaking process? Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954.
Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
Choose shipments of 30 - 180 day increments. No obligation, modify or cancel your subscription anytime. Choose your subscription when adding whey to your cart!
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From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
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2023/8/20
★★★★★
This is the only protein shake that I use. It does not bother my stomach. It's smooth and taste. Fantastic!
2023/8/19
★★★★★
This is the best tasting protein shake I have ever tasted. I just had my first one after a workout and I’m sitting here temped to make another because it was delicious.
Proudly support local family farms
Continuing agricultural legacy since 1954
Whey protein is FOOD not a supplement
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